Professional Beauty Overview

Built for colour-service workflows, Directions Semi Permanent Hair Colour | Black Amethyst from La Riche gives salon professionals a focused option within a structured colour range.

Key Product Notes

• A vegan positioning is highlighted in the supplied product information.
• Well suited to routines focused on moisture, softness and everyday conditioning.
• A good choice when a smoother, more polished-looking finish is the goal.
• Fits smoothing and frizz-control services or home-care routines.
• Filed in our Permanent Hair Colour range under Woman Products for easier browsing.

Professional Use Guidance

Use the product only for its intended purpose and follow the manufacturer’s packaging, technical guidance and safety information. Where a professional service or chemical process is involved, complete any required consultation, compatibility or sensitivity checks before use.